The Howdy Glossary

Krux Digital is a data management platform crafted for web publishers to enhance their advertising strategies and manage customer engagement. It enables companies to monitor interactions, identify preferences, target ads more effectively, and manage compliance with privacy laws through user consent options. Acquired by Salesforce in 2016, Krux's technology has been integrated into Salesforce's marketing cloud services, providing advanced data collection capabilities for impactful advertising.

Founded in 2010 by professionals aiming to revolutionize data management for web publishers, Krux Digital became notable for its innovative approach. Its standout features include the ability to monitor customer interactions across various devices, yielding a holistic view of user behavior that allows businesses to tailor advertisements more effectively. Additionally, Krux prioritizes privacy compliance by offering robust user consent options. The integration with Salesforce further enhances its offerings by expanding data collection capabilities and empowering clients with improved control over their advertising strategies.

Krux Digital faces competition from platforms like BlueKai, Lotame, Adobe Audience Manager, and Oracle Data Cloud but stands out due to its comprehensive user data integration and advanced capabilities in monitoring interactions across devices. This facilitates better understanding of preferences and effective ad targeting. Its strong emphasis on privacy compliance distinguishes it from competitors by enhancing transparency and trust with users. Moreover, the integration with Salesforce’s marketing cloud services adds significant value by optimizing clients’ advertising strategies and improving overall performance in the competitive landscape of data management platforms.