The Howdy Glossary

Mixpo is a cloud-based ad server software designed for video advertising, enabling users to create, manage, distribute, and measure video ads across various screens and devices. The platform offers detailed analytics to help advertisers comprehend audience behavior and optimize campaigns in real time. It integrates with numerous popular ad networks and publishers, facilitating seamless cross-channel campaigns for its users.

Founded by Anupam Gupta and Rags Gupta in 2007, Mixpo was built with the goal of providing a comprehensive platform for video advertising that includes advanced analytics and seamless integration capabilities. The software addresses advertiser needs by streamlining the process of creating and distributing video ads while offering insights that allow advertisers to refine their strategies efficiently. This focus on data-driven decision-making enhances the effectiveness of advertising efforts.

In a competitive market featuring players like Google Ad Manager, Freewheel, SpotX, Brightcove, and Innovid, Mixpo distinguishes itself through its robust analytics capabilities that provide detailed audience insights for real-time campaign optimization. Additionally, its seamless integration with multiple ad networks allows for effective cross-channel campaigning. The cloud-based nature of Mixpo ensures flexibility and accessibility from any location. These attributes collectively make Mixpo a leading solution for advertisers aiming to run successful video ad campaigns across various platforms.