Glossary>Ad Server>Outbrain

Outbrain

Outbrain is a content discovery platform that helps publishers and advertisers distribute and promote their content across a network of premium websites, driving user engagement and generating revenue through native advertising.

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38.1%Dart (Doubleclick)
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About Outbrain

Outbrain was founded in 2006 by Yaron Galai and Ori Lahav to help users discover high-quality content online. It aimed to provide a platform for publishers and advertisers to promote content effectively across a network of premium websites.

Strengths of Outbrain included its extensive network of premium publishers and effective native advertising solutions. Weaknesses involved high costs and potential ad fatigue among users. Competitors included Taboola, Revcontent, and Sharethrough.

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How to hire a Outbrain expert

An Outbrain expert must have skills in digital marketing, data analysis, SEO, content strategy, and proficiency with Outbrain's platform tools. They should also be adept at campaign management and optimization, as well as understanding audience targeting and engagement metrics.

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