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Sharethrough

Sharethrough is a programmatic advertising platform that specializes in native advertising. It enables publishers to monetize their content by integrating ads that match the look and feel of their websites, while allowing advertisers to reach audiences with non-disruptive, contextually relevant ads.

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About Sharethrough

Sharethrough was founded in 2008 to address the need for more integrated and less intrusive advertising solutions. It focused on developing a native advertising platform that allowed ads to blend seamlessly with the content on publishers' websites, aiming to improve user experience and ad performance.

Strengths of Sharethrough included its focus on native advertising and seamless ad integration, enhancing user experience. Weaknesses involved potential limitations in scalability and reliance on programmatic advertising. Competitors included platforms like Taboola, Outbrain, and Nativo.